Retail IoT Shopping Experience, Prada, 2000
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Prada Closet displays content related to items in the dressing room. Prada Staff Device enables inventory lookup and is a remote control for digital signage. “Snorkle” enables browsing content related to the nearby merchandise displays.
The Prada Epicenter store in New York was the first implementation of item-level RFID to facilate the retail customer experience. The solution includes interactive dressing rooms, interactive digital signage and Staff Device for the employees. Funded out of Prada’s PR and Marketing budget, the goal was to associate the Prada brand with innovation - to be a trend setter beyond the world of apparel.
The architect Rem Koolhaus selected our LBi team to build the software to support an innovative mobile and RFID-enabled shopping experience for Prada’s New York Epicenter store. The goal was to enable a seamless and personalized experience.
Everything in the store, customers (who opt in), sales associates, merchandise and digital signage, was given a clear RFID tag containing a chip with unique identifier.
Sales associates use a Wi-Fi Staff Device to scan tags. Scanning merchandise enables instant checking of inventory and when combined with a customer’s RFID card calls up recommendations based on past purchase behavior. Scanning a tag on a digital display enables the Staff Device to be used as a remote control.
Sales associates use a Wi-Fi Staff Device to scan tags. Scanning merchandise enables instant checking of inventory and when combined with a customer’s RFID card calls up recommendations based on past purchase behavior. Scanning a tag on a digital display enables the Staff Device to be used as a remote control.
The team went on to support the opening of Epicenter stores in in Tokyo and Los Angeles.
Screen Designs for the Dressing Room and Staff Device
Related Information
Prada Epicenter Store New York