https://rachaelmcbrearty.cargo.site Rachael McBrearty Fri, 10 Nov 2017 18:35:02 +0000 https://rachaelmcbrearty.cargo.site en https://rachaelmcbrearty.cargo.site/Health-Center-2010 Fri, 10 Nov 2017 17:55:51 +0000 Rachael McBrearty https://rachaelmcbrearty.cargo.site/Health-Center-2010 LifeConnections Health Center, Cisco, 2010 <img width="864" height="576" width_o="864" height_o="576" data-src="https://freight.cargo.site/t/original/i/18a4408487e5d362333922bfa49ae915a56bd31f7468dbee000a1f2401aa655d/cisco-consultation-exam-room.jpg" data-mid="6507483" border="0" src="https://freight.cargo.site/w/864/i/18a4408487e5d362333922bfa49ae915a56bd31f7468dbee000a1f2401aa655d/cisco-consultation-exam-room.jpg" />Comfortable setting with access to patient files and test results. Materials can be sent to patient post visit. LifeConnections reimagined workplace healthcare as a connected, end-to-end service for Cisco employees and their families. Our team designed the patient journey across digital and in-person touchpoints, with a focus on convenience, privacy, and ease of use for a tech-savvy audience. By integrating services that typically lived in separate systems, the experience made care feel more seamless while supporting adoption, lowering healthcare costs, and reducing lost productivity. How do you design healthcare experience for employees who expect privacy and the same ease from a clinic that they get from the rest of their digital lives?&nbsp;LifeConnections reimagined what workplace healthcare could feel like for Cisco employees and their families. The challenge was to design a service that made care easier to access, easier to navigate, and more connected across both digital and in-person touchpoints. The business goal was to drive adoption of the center in ways that could lower healthcare costs and reduce productivity lost to sick days. Our team designed the end-to-end patient journey, from appointment scheduling through visit follow-up, with a focus on the expectations of a tech-savvy employee population. That meant creating a digitally enabled experience that allowed patients to schedule appointments, view records, order prescriptions, and communicate with clinicians through a single interface. The complexity sat behind the scenes. We had to connect services from Relay Health, Cerner, Walgreens, and Cisco into a single, coherent portal, transforming a fragmented set of systems into one experience, something that did not typically exist in this form. Inside the center, the experience was designed to reduce friction and improve privacy. Self check-in allowed employees to head directly to their room instead of waiting alongside coworkers. Care teams could access health records, lab results, and related information across laptops, mobile devices, and displays, making care more flexible and responsive. The facility also supported HealthPresence, (Remote Expert) enabling high-definition virtual consultations for employees who were traveling or located farther from the center. <img width="360" height="268" width_o="360" height_o="268" data-src="https://freight.cargo.site/t/original/i/d9f5d94647c6902d71f2fac266ecf9838ffdd5e42e866afb31437dbf775805f1/lifeconnections_selfcheck.jpg" data-mid="6507479" border="0" src="https://freight.cargo.site/w/360/i/d9f5d94647c6902d71f2fac266ecf9838ffdd5e42e866afb31437dbf775805f1/lifeconnections_selfcheck.jpg" /> <img width="685" height="405" width_o="685" height_o="405" data-src="https://freight.cargo.site/t/original/i/a0503ef5bfcdf932bfb947523d5487d9b1b913c41689e92e8355760315c29e91/lifeconnections.jpg" data-mid="6507480" border="0" src="https://freight.cargo.site/w/685/i/a0503ef5bfcdf932bfb947523d5487d9b1b913c41689e92e8355760315c29e91/lifeconnections.jpg" /> <img width="2048" height="1363" width_o="2048" height_o="1363" data-src="https://freight.cargo.site/t/original/i/f1b5d611d70aa4ed6adff47301a385ad805d8240318079b63d6e03756b5bed93/telehealth.jpg" data-mid="6507482" border="0" src="https://freight.cargo.site/w/1000/i/f1b5d611d70aa4ed6adff47301a385ad805d8240318079b63d6e03756b5bed93/telehealth.jpg" /> Self check-in supported by room scheduling capabilities. Caregiver with a variety of ways to access information. HealthPresence consult with an employee who is traveling. <img width="1440" height="900" width_o="1440" height_o="900" data-src="https://freight.cargo.site/t/original/i/f0058a2466b138ec6a3e156274538e638f4990f43cf4c30406d06811eccae929/lifeconnections.png" data-mid="6507478" border="0" src="https://freight.cargo.site/w/1000/i/f0058a2466b138ec6a3e156274538e638f4990f43cf4c30406d06811eccae929/lifeconnections.png" /> LifeConnections Patient Portal brings together a variety of services for an integrated patient experience.&nbsp; Related Information Center Website Tour of facility https://rachaelmcbrearty.cargo.site/Urban-EcoMap-2008 Fri, 10 Nov 2017 18:35:02 +0000 Rachael McBrearty https://rachaelmcbrearty.cargo.site/Urban-EcoMap-2008 Urban EcoMap, San Francisco &amp; Amsterdam, 2008 <img width="1136" height="762" width_o="1136" height_o="762" data-src="https://freight.cargo.site/t/original/i/db2c3a6a44355f7863d907e4341e99f8dff22ebeb911c3bc1d8836cfc19bd85f/home_2.jpg" data-mid="6509216" border="0" src="https://freight.cargo.site/w/1000/i/db2c3a6a44355f7863d907e4341e99f8dff22ebeb911c3bc1d8836cfc19bd85f/home_2.jpg" /> <img width="920" height="634" width_o="920" height_o="634" data-src="https://freight.cargo.site/t/original/i/7412063efa2f163b551a6a168f169e69dd3b45d22a8cfd043b13979293e2a32a/detail.jpg" data-mid="6509215" border="0" src="https://freight.cargo.site/w/920/i/7412063efa2f163b551a6a168f169e69dd3b45d22a8cfd043b13979293e2a32a/detail.jpg" /> Urban Ecomap enables Citizens to view their GHG neighborhood and track changes over time. &nbsp;Urban EcoMap turned citywide greenhouse gas data into a public-facing tool people could actually use. In collaboration with the San Francisco Department of the Environment, our team designed the digital experience and supporting analytics that translated emissions data into a neighborhood-level map, helping citizens explore their local impact and create practical plans to reduce it.&nbsp; How do you turn abstract emissions data into something people can actually view and understand how to impact? Urban EcoMap was designed to make greenhouse gas data visible, local, and actionable. Created in collaboration with Cisco and the San Francisco Department of the Environment, the project helped translate citywide emissions data into something citizens could explore at the neighborhood level, and use to make more informed decisions in their own lives. Our team led the website design and supporting analytics for the experience. A key part of the work involved establishing new data-sharing processes across city departments so information from power, waste, and transportation systems could be collected, aggregated by zip code, and translated into estimated CO2 emissions. From there, Cisco developed the models that translated that information into estimated CO2 emissions for the map. The result was an interactive map that allowed citizens to view the emissions profile of their neighborhood, explore impacts by category, and better understand the environmental footprint of everyday activity. Users could filter emissions by transportation, energy, or waste, then create a personalized reduction plan based on changes they could realistically make. <img width="500" height="375" width_o="500" height_o="375" data-src="https://freight.cargo.site/t/original/i/33181270e6b48b615d964dc20d52bb9f41060730894309f2e2b51ba335311980/subpage.jpg" data-mid="6509219" border="0" src="https://freight.cargo.site/w/500/i/33181270e6b48b615d964dc20d52bb9f41060730894309f2e2b51ba335311980/subpage.jpg" /> To support action, the experience connected people to practical local resources, including bike routes, energy-saving guidance, and composting information. It also included social and participatory features that allowed users to share plans and contribute their own examples of change on Facebook and other social sites. Urban EcoMap Visual Preview from Connected Urban Development on Vimeo. Related Information UrbanEco Map Fact Sheet https://rachaelmcbrearty.cargo.site/Cloud-based-Retail-C-Wonder-2011 Thu, 09 Nov 2017 18:31:47 +0000 Rachael McBrearty https://rachaelmcbrearty.cargo.site/Cloud-based-Retail-C-Wonder-2011 Cloud-based Retail Experience, C. Wonder, 2011 <img width="680" height="405" width_o="680" height_o="405" data-src="https://freight.cargo.site/t/original/i/45b3d19ff7b6dd77a986418ba1373104f143d15ab42cc0e0a6a180d86dffb092/openingimage.jpg" data-mid="6460191" border="0" src="https://freight.cargo.site/w/680/i/45b3d19ff7b6dd77a986418ba1373104f143d15ab42cc0e0a6a180d86dffb092/openingimage.jpg" /> C.Wonder: Goodbye registers! Hello retail system built on mobile and cloud computing&nbsp; C. Wonder challenged us to imagine how technology could support a polished, highly personalized retail experience without the usual cost and complexity of store infrastructure. Our team developed a cloud-based retail model that replaced traditional back-room systems and fixed registers with mobile, flexible tools that were easier to deploy and scale.&nbsp; C. Wonder posed an interesting retail design challenge: how do you deliver a polished, high-touch brand experience while keeping store infrastructure lean and costs low? As the company prepared to launch its flagship New York store in 2011, Cisco was brought in to help imagine how technology could support the brand goal of “redefining value retailing” by removing the usual retail techonolgy complexity and cost.&nbsp;C. Wonder offers high quality apparel, accessories and home decor, all at significantly lower price points than the competition Our team developed a cloud-based store model that replaced much of the traditional physical IT footprint with mobile devices, cloud services, and a more flexible operating approach. There were no back-room servers, no fixed registers, and no heavy in-store setup. Instead, mobile tools and cloud-connected systems supported point of sale, reporting, and store operations in a way that felt lighter, faster, and easier to scale. The result was a more flexible and brand-consistent customer experience. Transactions were untethered from a fixed counter, staff could move naturally through the space. It enabled a retail environment where technology quietly reinforced the brand: stylish, efficient, personalized, and accessible. New stores could be opened with far less friction. Devices arrived preloaded with software and payment peripherals, synced quickly to the cloud, and required little training for staff. The result was a retail model that felt modern and efficient without putting the technology front and center. <img width="736" height="883" width_o="736" height_o="883" data-src="https://freight.cargo.site/t/original/i/2a44f06938cb9f8bd3118f67d60ca86f475b33d2201f6be28d582ea0467c5aaf/interior2.jpg" data-mid="6479153" border="0" data-scale="79" src="https://freight.cargo.site/w/736/i/2a44f06938cb9f8bd3118f67d60ca86f475b33d2201f6be28d582ea0467c5aaf/interior2.jpg" /> Concepts Developed for C. WonderDuring the initial store design, the CIO approached my team for ideas on how technology could deliver an innovative retail experience that would embody the C. Wonder brand personality, and delight the customer while still keeping costs low.However, not every good idea makes it to launch. During the innovation process, several additional concepts were developed for C. Wonder that ultimately led to patent applications, even though they were not implemented in the final store experience. <img width="750" height="397" width_o="750" height_o="397" data-src="https://freight.cargo.site/t/original/i/0896e89b4bab7a998544d0100340583c67cf6ad8ba18dafe6e6a48a18c3f93d4/3drawings.jpg" data-mid="6462247" border="0" src="https://freight.cargo.site/w/750/i/0896e89b4bab7a998544d0100340583c67cf6ad8ba18dafe6e6a48a18c3f93d4/3drawings.jpg" /> Storefront “Wow”:&nbsp; A customer standing in front of a store window triggers engaging brand messaging and visualizations, customized based on data such as sales, promotions, the weather, time of day or the season.&nbsp; “Home Decor” Smart Shelves: Placing product on a shelf cubbyhole displays related content. A product such as a mug might trigger a video of the mug being filled with hot chocolate, cookies on a matching plate, with placemat, napkins or other cross-sell items. Scenic Dressing Room: Sensors attached to items trigger a dynamic audio-visual scene based on what the shopper is currently trying on. Women consider when they’ll wear an outfit as they evaluate it. Digital display content aims to inspire them by showing scenes or settings that fit the item. https://rachaelmcbrearty.cargo.site/HomePage-w-blurb Thu, 09 Nov 2017 16:23:33 +0000 Rachael McBrearty https://rachaelmcbrearty.cargo.site/HomePage-w-blurb My sweet spot is turning strategy into experience and big ideas into tangible outcomes. Over the years, I’ve designed customer journeys, brand-defining touchpoints, and technology-enabled experiences that help companies deliver on their objectives in more human, memorable ways.&nbsp; This portfolio features projects that opened new possibilities, deepened engagement, and in a few cases, became patented innovations. https://rachaelmcbrearty.cargo.site/Personalized-Digital-Signage-2009 Thu, 09 Nov 2017 16:15:48 +0000 Rachael McBrearty https://rachaelmcbrearty.cargo.site/Personalized-Digital-Signage-2009 Personalized Digital Signage, Harrahs, 2010 <img width="2436" height="2968" width_o="2436" height_o="2968" data-src="https://freight.cargo.site/t/original/i/824669cdd8b7c974a0d02271348b15d1041d556a92c4072dbe5ef41b06b07932/sign2_payard.jpg" data-mid="6451824" border="0" src="https://freight.cargo.site/w/1000/i/824669cdd8b7c974a0d02271348b15d1041d556a92c4072dbe5ef41b06b07932/sign2_payard.jpg" /> <img width="600" height="800" width_o="600" height_o="800" data-src="https://freight.cargo.site/t/original/i/62936bf2294bdfa5a97cd8fc5cf05c0bc2ac282e01e24e0723fcd7eb26c7c43d/thingstodo.jpg" data-mid="6451827" border="0" src="https://freight.cargo.site/w/600/i/62936bf2294bdfa5a97cd8fc5cf05c0bc2ac282e01e24e0723fcd7eb26c7c43d/thingstodo.jpg" /> &nbsp;Tap hotel key card to get personalized suggestion. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Options personalized for you are highlighted on map. &nbsp;Harrah’s wanted to reach guests at the exact moment they were deciding where to dine or find entertainment. Our Cisco team designed and deployed an early personalized digital signage pilot that used RFID and touch interaction to deliver timely, relevant recommendations while guests were still on property. Built on Harrah’s CRM capabilities, the experience helped connect guest context with real-time offers and services, improving the experience while creating more opportunity to retain on-property spend. Harrah’s knew that guests went off property for meals and entertainment, and wanted to find a way to entice them to stay and thus capture more of their spend. Our research showed that guests often made those decisions on the fly, which made the “moment before leaving” the most important design opportunity. That insight shaped the experience strategy. Our team expanded Cisco’s digital signage platform with touch interaction and RFID readers. Building on Harrah’s CRM foundation, guests could approach interactive maps located throughout the casino, hotel, and convention areas, tap their room key, and receive personalized suggestions for restaurants, entertainment, and other amenities. Time-sensitive offers and coupons added an extra layer of relevance and incentives. The project became the first deployment of RFID-enabled personalized digital signage for Cisco and helped drive the evolution of its touch-enabled signage platform. More importantly, it showed how physical space, customer data, and interaction design could work together to create a more responsive guest experience that increased revenue.&nbsp; <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/d0903b70efeee1c9d361ab0045386e353e812fa8f08b45eff07adcbff31d20dd/1076726080.jpg" data-mid="6452004" border="0" src="https://freight.cargo.site/w/1000/i/d0903b70efeee1c9d361ab0045386e353e812fa8f08b45eff07adcbff31d20dd/1076726080.jpg" /> <img width="448" height="757" width_o="448" height_o="757" data-src="https://freight.cargo.site/t/original/i/2a104353ac0043583b628fa86311b00e301e3e318411a0df26077918fd5a5d07/03_restaurantdetail.jpg" data-mid="6452007" border="0" src="https://freight.cargo.site/w/448/i/2a104353ac0043583b628fa86311b00e301e3e318411a0df26077918fd5a5d07/03_restaurantdetail.jpg" /> <img width="516" height="604" width_o="516" height_o="604" data-src="https://freight.cargo.site/t/original/i/0203f654603e85436d527eeb41733ca5ec43584610e933b4980a7c45f2d54557/touchme.jpg" data-mid="6453361" border="0" src="https://freight.cargo.site/w/516/i/0203f654603e85436d527eeb41733ca5ec43584610e933b4980a7c45f2d54557/touchme.jpg" /> <img width="1728" height="2304" width_o="1728" height_o="2304" data-src="https://freight.cargo.site/t/original/i/9543560e23a9271ebc1b58b18dcb485eefaa171974bcccf858f7afd05aa1b3f4/TotalConnect-009.jpg" data-mid="6521427" border="0" src="https://freight.cargo.site/w/1000/i/9543560e23a9271ebc1b58b18dcb485eefaa171974bcccf858f7afd05aa1b3f4/TotalConnect-009.jpg" /> Related Information- Press Release https://rachaelmcbrearty.cargo.site/Big-Data-Center-2012 Wed, 08 Nov 2017 22:44:12 +0000 Rachael McBrearty https://rachaelmcbrearty.cargo.site/Big-Data-Center-2012 Big Data Collaboration Center, Cisco, 2012 <img width="1600" height="410" width_o="1600" height_o="410" data-src="https://freight.cargo.site/t/original/i/aba8ce87bea0f8cd87840e547c13585bbcc2ecf3d777f82b4434f819d20f5e5f/image.jpg" data-mid="6422969" border="0" src="https://freight.cargo.site/w/1000/i/aba8ce87bea0f8cd87840e547c13585bbcc2ecf3d777f82b4434f819d20f5e5f/image.jpg" />Initial rendering of Big Data Collaboration Center The Big Data Collaboration Room transformed the traditional war room into a virtualized collaboration environment for faster, more connected decision-making. Designed for distributed teams working across devices and time zones, the experience allowed participants to engage with shared applications, content, annotations, and video whether they were physically present or joining remotely. Our CPG client told us they needed to move faster and bring more diverse teams together to solve problems, design new offerings, and align on decisions. Traditionally, that kind of work happened in war rooms: physical spaces covered in ideas, notes, and visual artifacts that evolved over the course of a project. The biggest challenges was the time it took to get the right talent in a room together.&nbsp; <img width="550" height="550" width_o="550" height_o="550" data-src="https://freight.cargo.site/t/original/i/ac775f5819d946882a9feba7453ede833ffef2a950274c89e3f1293f0c85edca/big_data_room_10_new-550x550.png" data-mid="6591327" border="0" src="https://freight.cargo.site/w/550/i/ac775f5819d946882a9feba7453ede833ffef2a950274c89e3f1293f0c85edca/big_data_room_10_new-550x550.png" /> We transformed that model into a virtualized physical space that could be entered from the room itself or through a device. The goal was to make collaboration feel continuous and shared, regardless of where participants were located.&nbsp; Inside the room, teams could interact with business applications, post and save materials to shared surfaces, annotate content, and collaborate through high-definition video. Multiple participants could simultaneously create, edit, and comment in real time using familiar tools, making the experience feel less like a meeting and more like an active working session. The result was a more connected and effective environment for strategic collaboration—supporting creativity, improving decision-making, and helping teams work across devices, locations, and time zones without losing the energy of being in the same room.Patent issued March 2013 US 13/788,103. <img width="1133" height="788" width_o="1133" height_o="788" data-src="https://freight.cargo.site/t/original/i/b6ee105453a06fe1ef9e18d8d1dad8114112278d058d6f140d512d63f853ab32/samsroom_all3.png" data-mid="6422936" border="0" src="https://freight.cargo.site/w/1000/i/b6ee105453a06fe1ef9e18d8d1dad8114112278d058d6f140d512d63f853ab32/samsroom_all3.png" /> <img width="3336" height="2352" width_o="3336" height_o="2352" data-src="https://freight.cargo.site/t/original/i/23d1ceb5b0e667c7e0df10699c5289525af5e0c203104c174fee77a3526cef03/20131015_150945_resized_1.jpeg" data-mid="6422932" border="0" src="https://freight.cargo.site/w/1000/i/23d1ceb5b0e667c7e0df10699c5289525af5e0c203104c174fee77a3526cef03/20131015_150945_resized_1.jpeg" /> <img width="2592" height="1936" width_o="2592" height_o="1936" data-src="https://freight.cargo.site/t/original/i/d0787ad362192bb46fffeda6d8e6dd149affb01872e14e74e94098da4578e57f/ACR2.JPG" data-mid="6422935" border="0" src="https://freight.cargo.site/w/1000/i/d0787ad362192bb46fffeda6d8e6dd149affb01872e14e74e94098da4578e57f/ACR2.JPG" /> Initial Mock-ups and Prototypes <img width="600" height="317" width_o="600" height_o="317" data-src="https://freight.cargo.site/t/original/i/7681e437b6c0b839ecaccb60cc84be3b76dd51196f01e8fe422e947fea3b5027/i-LRc68QT-M.jpg" data-mid="6422939" border="0" data-scale="100" src="https://freight.cargo.site/w/600/i/7681e437b6c0b839ecaccb60cc84be3b76dd51196f01e8fe422e947fea3b5027/i-LRc68QT-M.jpg" /> <img width="5511" height="3427" width_o="5511" height_o="3427" data-src="https://freight.cargo.site/t/original/i/b64bfb15176bd534bab6ad28d390372995c2bd4322a3bd14215c09170d59f5cf/Figure-2.jpg" data-mid="6422938" border="0" src="https://freight.cargo.site/w/1000/i/b64bfb15176bd534bab6ad28d390372995c2bd4322a3bd14215c09170d59f5cf/Figure-2.jpg" /> Related Implementations <img width="3264" height="2448" width_o="3264" height_o="2448" data-src="https://freight.cargo.site/t/original/i/8cd9b8e50ca80db7e7cfbcf5b6ce9803a1ef74c022c96219290d7d122e51f023/image1-3.JPG" data-mid="6591934" border="0" src="https://freight.cargo.site/w/1000/i/8cd9b8e50ca80db7e7cfbcf5b6ce9803a1ef74c022c96219290d7d122e51f023/image1-3.JPG" /> Cisco Analytics Cafe is an instance of a Big Data Collaboration Center. It’s designed to faciliate better understanding of the behaviors and trends of Cisco’s customer segments. The room, populated with multivariant visualizations that combine data from advanced analytical models and customer behaviors,is used to bring data scientist together with business stakeholders to uncover new opportunities to drive revenue growth.&nbsp; Related links Building a big data collaboration center Blog Post: A Room With a View (of Big Data) https://rachaelmcbrearty.cargo.site/Store-of-the-Future-2000 Wed, 08 Nov 2017 21:57:42 +0000 Rachael McBrearty https://rachaelmcbrearty.cargo.site/Store-of-the-Future-2000 IoT Shopping Experience, Prada, 2000 <img width="1199" height="900" width_o="1199" height_o="900" data-src="https://freight.cargo.site/t/original/i/8ac7397eeddeda3898163acb9a4f3d8179d7e460088d17cfd866d78fd48aef90/prada_closet.png" data-mid="6417213" border="0" src="https://freight.cargo.site/w/1000/i/8ac7397eeddeda3898163acb9a4f3d8179d7e460088d17cfd866d78fd48aef90/prada_closet.png" /> <img width="1024" height="793" width_o="1024" height_o="793" data-src="https://freight.cargo.site/t/original/i/41c964899923792f1b367833e0a5708825d1384c6c9514de5d3b80ce5a0aabe2/prada_staff_device-1024x793.png" data-mid="6417212" border="0" src="https://freight.cargo.site/w/1000/i/41c964899923792f1b367833e0a5708825d1384c6c9514de5d3b80ce5a0aabe2/prada_staff_device-1024x793.png" /> <img width="1500" height="1126" width_o="1500" height_o="1126" data-src="https://freight.cargo.site/t/original/i/4860288ccf144867c7de092e3157f9bf547836595d6e05fbc4cc456620c91915/snorkle.png" data-mid="6417208" border="0" src="https://freight.cargo.site/w/1000/i/4860288ccf144867c7de092e3157f9bf547836595d6e05fbc4cc456620c91915/snorkle.png" /> <img width="845" height="1125" width_o="845" height_o="1125" data-src="https://freight.cargo.site/t/original/i/425415301715298efd94aa775edb42616afbb2c8ba16bebdf5768e619b25732e/snorkle2.png" data-mid="6417207" border="0" src="https://freight.cargo.site/w/845/i/425415301715298efd94aa775edb42616afbb2c8ba16bebdf5768e619b25732e/snorkle2.png" /> Prada Closet displays content related to items in the dressing room. Prada Staff Device enables inventory lookup and is a remote control for digital signage. &nbsp;“Snorkle” enables browsing content related to the nearby merchandise displays.Prada’s New York flagship used item-level RFID to turn luxury retail into a more connected, immersive experience. Selected by Rem Koolhaas, our LBi team built the software that linked merchandise, staff devices, digital displays, and customers to create a personalized, luxury experience. Associates could check inventory, access customer-informed recommendations, and control nearby signage, while embedded readers in tables and dressing rooms triggered collection-based “Aura” content. How do you design a store that delivers the same level of trend-setting innovation as the fashion brand it represents? That question sat at the heart of Prada Epicenter Store in New York, where our LBi team was selected by Rem Koolhaas to design and build the software behind one of the earliest item-level RFID retail experiences. <img width="1500" height="1126" width_o="1500" height_o="1126" data-src="https://freight.cargo.site/t/original/i/70cc8928832dde5f0ea9964af357036e9798676d0a6cfa9d3d5ca700ef097b01/wallpaper.png" data-mid="6417211" border="0" src="https://freight.cargo.site/w/1000/i/70cc8928832dde5f0ea9964af357036e9798676d0a6cfa9d3d5ca700ef097b01/wallpaper.png" /> The goal was bigger than operational efficiency. Prada wanted the store to signal innovation—to feel like a new kind of luxury environment where technology enhanced the shopping experience without losing the brand’s sense of style, curation, and theater. We designed a connected retail system that linked merchandise, digital signage, staff tools, and opt-in customers through RFID. Associates used Wi-Fi-enabled handheld devices (custom designed by IDEO) to check inventory, access product information, and surface recommendations informed by customer history. The same devices could also control nearby displays, turning the physical environment into something more responsive and dynamic. For participating customers, the experience extended into the dressing rooms and product displays. Embedded readers detected tagged items placed on tables or shelves and triggered “Aura” content tied to the collection: runway footage, imagery, and inspiration that added a narrative layer to the act of shopping. Customers who opted in for a customer card could also be recognized on arrival by an alert sent to the staff device, allowing associates to deliver more personalized service. The project helped redefine what retail innovation could look like at the time, and the team later supported Epicenter launches in Tokyo and Los Angeles. <img width="1164" height="642" width_o="1164" height_o="642" data-src="https://freight.cargo.site/t/original/i/b05d9def88a1eb3f09ebdf45308e7134841bef45ba0eff72d776f42247a6246c/closet.png" data-mid="6417209" border="0" src="https://freight.cargo.site/w/1000/i/b05d9def88a1eb3f09ebdf45308e7134841bef45ba0eff72d776f42247a6246c/closet.png" /> <img width="1275" height="533" width_o="1275" height_o="533" data-src="https://freight.cargo.site/t/original/i/097fb4aadca74e2969b4848028584e397a94619f16a5dd288773f399748231dd/screendesign.png" data-mid="6417210" border="0" src="https://freight.cargo.site/w/1000/i/097fb4aadca74e2969b4848028584e397a94619f16a5dd288773f399748231dd/screendesign.png" /> Screen Designs for the Dressing Room and Staff Device Related Information Prada&nbsp;Epicenter Store New York https://rachaelmcbrearty.cargo.site/Remote-Expert-2009 Tue, 31 Oct 2017 00:31:10 +0000 Rachael McBrearty https://rachaelmcbrearty.cargo.site/Remote-Expert-2009 Remote Expert, Cisco, 2009 <img width="1117" height="720" width_o="1117" height_o="720" data-src="https://freight.cargo.site/t/original/i/578329f23b3b824ebe89f76beb667b850c6c7dd9d07ad21d4044acf39e064cd4/instore.jpg" data-mid="6346282" border="0" src="https://freight.cargo.site/w/1000/i/578329f23b3b824ebe89f76beb667b850c6c7dd9d07ad21d4044acf39e064cd4/instore.jpg" /> <img width="812" height="611" width_o="812" height_o="611" data-src="https://freight.cargo.site/t/original/i/bd185dd186fee9c11b11d742dd60bb5189cde50f562932e5d8971ae0b3c7ee19/agentviewTHD.jpg" data-mid="6515485" border="0" src="https://freight.cargo.site/w/812/i/bd185dd186fee9c11b11d742dd60bb5189cde50f562932e5d8971ae0b3c7ee19/agentviewTHD.jpg" /> Cisco Remote Expert: Customer &amp; Agent ViewCisco’s Remote Expert was designed to make specialized advice available wherever the customer happened to be. The solution connected shoppers to experts through in-store TelePresence, the web, or phone, using a shared platform built from Cisco’s collaboration, contact center, and video technologies. The result was a more flexible service model that increased access to expertise, improved productivity, and helped retailers recover sales that were otherwise being lost. How do you make expertise available exactly when and where the customer needs it, without staffing every location for peak demand? That question shaped Remote Expert, a Cisco solution created with retail customers to rethink how specialized advice could be delivered across stores, websites, and phone channels. Retailers were struggling with a familiar tension: customers needed knowledgeable guidance at key moments in the buying journey, but it was costly and inefficient to place highly skilled experts in every store at all times. Journey analysis revealed exactly where the experience was breaking down, long waits, inconsistent advice, and missed opportunities that sent customers elsewhere. At the same time, experts in physical stores frequently had downtime that was difficult to use efficiently.Our team used digitized customer journey flows and staffing simulations to identify where expertise had the greatest impact on conversion and where the absence of it was costing the sale. From there, we designed a new service model that took expertise out of individual stores and made it available as a centralized, on-demand capability. <img width="1772" height="846" width_o="1772" height_o="846" data-src="https://freight.cargo.site/t/original/i/341feb39b6cd444c661c3af0b37c0d1ff2f7e388594e299dc400f117c424268d/simulation.png" data-mid="6348524" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/341feb39b6cd444c661c3af0b37c0d1ff2f7e388594e299dc400f117c424268d/simulation.png" /> Digitized process flows of the customer journey capture where a customer leaves and the sale is lost due to lack of expertise (lengthy wait, poor quality of advice). Simulations using different staffing levels show conversion improvements with higher availability of expertise.&nbsp; The solution was to separate expertise from the store itself and make it available through a centralized service model. Built on Cisco’s TelePresence, collaboration, and contact center technologies, Remote Expert enabled customers to connect with specialists through in-store video, online channels, or phone. Experts could support multiple store locations from a contact center, while also assisting online and phone customers, creating a more seamless advisory experience across channels. By turning expertise into a shared resource rather than a fixed in-store role, retailers could improve service availability without adding headcount. The centralized service model also resulted in higher quality expertise through better training and performance monitoring.&nbsp;The result: An increase in the availability of experts without needing to hire additional staff. Centrally located resources serve all touch points, enabling maximum use of experts time, thus increasing productivity and reducing leakage. <img width="821" height="562" width_o="821" height_o="562" data-src="https://freight.cargo.site/t/original/i/3bdf57ae4267925a938eee7384cf17f01f72cc39d6eca596498496513990568d/sketch.jpg" data-mid="6346615" border="0" src="https://freight.cargo.site/w/821/i/3bdf57ae4267925a938eee7384cf17f01f72cc39d6eca596498496513990568d/sketch.jpg" /> <img width="459" height="282" width_o="459" height_o="282" data-src="https://freight.cargo.site/t/original/i/b99494d368f31b9891acc58310e06ccf834599dba53d2419b7a98a40c64ccb16/initalrendering.jpg" data-mid="6346512" border="0" src="https://freight.cargo.site/w/459/i/b99494d368f31b9891acc58310e06ccf834599dba53d2419b7a98a40c64ccb16/initalrendering.jpg" /> <img width="1600" height="1200" width_o="1600" height_o="1200" data-src="https://freight.cargo.site/t/original/i/04132327226446c4d4e70dd4247f56c5b80cdbcd3ef87ebc13f467931fcf5e00/IMG_0082.JPG" data-mid="6346214" border="0" src="https://freight.cargo.site/w/1000/i/04132327226446c4d4e70dd4247f56c5b80cdbcd3ef87ebc13f467931fcf5e00/IMG_0082.JPG" /> Initial sketch for store end point; Rendering of instore Telepresence; Initial working prototype.&nbsp; Additional Implementations of Remote Expert <img width="400" height="300" width_o="400" height_o="300" data-src="https://freight.cargo.site/t/original/i/3bfcad142e8d729b733c58f8ca9a99667fa5641a4bc620b3ac0bc2d9fb8c7fc8/facetime_contractor.jpg" data-mid="6346211" border="0" data-scale="100" src="https://freight.cargo.site/w/400/i/3bfcad142e8d729b733c58f8ca9a99667fa5641a4bc620b3ac0bc2d9fb8c7fc8/facetime_contractor.jpg" /> Remote Expert was subsequently extended to mobile which Cisco offers as part of its Collaboration portfolio.&nbsp; <img width="1835" height="1184" width_o="1835" height_o="1184" data-src="https://freight.cargo.site/t/original/i/ee9a5eaaf8e5093e1cd3d7d3a53fb9261633fecf24f82fa8dcc258f2ba711a92/bankingimage.png" data-mid="6348523" border="0" data-scale="92" data-align="left" src="https://freight.cargo.site/w/1000/i/ee9a5eaaf8e5093e1cd3d7d3a53fb9261633fecf24f82fa8dcc258f2ba711a92/bankingimage.png" /> Mortgage Advisor: Cisco has deployed Remote Expert in Retail Banking to enable timely access to experts who can assist with complex product sales such a Mortgages and Small Business Loans. <img width="1337" height="1062" width_o="1337" height_o="1062" data-src="https://freight.cargo.site/t/original/i/335305a0e51a467cbcb3283618c7fd262d5a59b4c4c22839fae241a6895b8c63/servicespresence.png" data-mid="6454004" border="0" data-scale="92" src="https://freight.cargo.site/w/1000/i/335305a0e51a467cbcb3283618c7fd262d5a59b4c4c22839fae241a6895b8c63/servicespresence.png" /> Services Presence for retail: includes periferials such as a display, credit card reader, signature pad and printer to enable complex finance transactions such as loans or insurance plans.&nbsp; Related Information White Paper: Manning the Unmanned Aisles Article: Lessons from retail analytics NRF2013 - Cisco Big Ideas Session Recap Blog Post: Have A Problem? Ask An Expert&nbsp; https://rachaelmcbrearty.cargo.site/Social-Retailing-2007 Tue, 31 Oct 2017 00:31:13 +0000 Rachael McBrearty https://rachaelmcbrearty.cargo.site/Social-Retailing-2007 Social Retailing, Nanette Lepore, 2007 <img width="493" height="740" width_o="493" height_o="740" data-src="https://freight.cargo.site/t/original/i/1dca25448438c6f47e8e8692f58ce0f7e8bc4e6cc3c57f5afe937b5b54972101/nanette_full.png" data-mid="6349594" border="0" src="https://freight.cargo.site/w/493/i/1dca25448438c6f47e8e8692f58ce0f7e8bc4e6cc3c57f5afe937b5b54972101/nanette_full.png" /> <img width="526" height="740" width_o="526" height_o="740" data-src="https://freight.cargo.site/t/original/i/f86f7a90efa95b3c46f86d19af3a011cb9600d00b852d7e197fedfa83135e0ec/nanette2.jpg" data-mid="6354043" border="0" src="https://freight.cargo.site/w/526/i/f86f7a90efa95b3c46f86d19af3a011cb9600d00b852d7e197fedfa83135e0ec/nanette2.jpg" /> <img width="600" height="800" width_o="600" height_o="800" data-src="https://freight.cargo.site/t/original/i/80219397fd8ecea7f290afae0913b0cfd4f0b918bdddbb6721be6e90ee7c358a/bloomies_textfromFriend.jpg" data-mid="6358161" border="0" src="https://freight.cargo.site/w/600/i/80219397fd8ecea7f290afae0913b0cfd4f0b918bdddbb6721be6e90ee7c358a/bloomies_textfromFriend.jpg" /> Right: Text from friends &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;Middle: Selecting one of the suggestions &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Left: Virtually try on Social Retailing explored how shopping could become more connected, interactive, and culturally in step with a new generation of consumers. Created by my team at LBi for designer Nanette Lepore, the concept combined social networking with the in-store experience, allowing shoppers to seek advice, share looks, and involve friends in real time while they browsed. The centerpiece was a “magic mirror” that brought digital content into the physical retail environment and helped the project earn Time Magazine’s Best Inventions of 2007 in the fashion category. The idea grew out of a broader question: how could Nanette Lepore attract younger shoppers who were already living in a highly social, digitally connected world? Our research revealed that the youth tended to shop together.&nbsp;If not in person, they texted, called, and consulted one another in real time, making peer input part of their buying journey. That insight became the starting point for a new kind of retail experience, one that merged the social dynamics and digital habits of an emerging generation.Nanette’s boutique itself provided the design clue. Its oversized mirrors suggested a way to layer digital interaction directly into the physical environment. By combining treated mirror glass with a display behind it, we created the illusion that images and content appeared within the mirror. From there, the concept evolved into a “magic mirror” that could do more than reflect: it could advise, connect, and invite participation. <img width="478" height="745" width_o="478" height_o="745" data-src="https://freight.cargo.site/t/original/i/22bb70e6f16a606244cb095ba3dfb381ddd3a9beda2c2145b0064cc0349900a8/nanette3.jpg" data-mid="6354042" border="0" data-scale="31" data-align="right" src="https://freight.cargo.site/w/478/i/22bb70e6f16a606244cb095ba3dfb381ddd3a9beda2c2145b0064cc0349900a8/nanette3.jpg" /> The result the ‘dressing room of the future” a fitting-room-adjacent experience, shoppers could step in front of the mirror, share what they were trying on, and tap into their social network for live feedback from their friends. Friends at a distance could see the look, send comments and suggestions to the mirror, and even shop along in real time from the website.&nbsp; The idea was piloted in Bloomingdales flagship in New York. The result was participation from people from over 40 countries and a four-fold increase in sales over same time prior year. Social Retailing was covered in 82 trade magazines, got 12 million social media mentions, and put us on Time Magazine’s “Top 100 Inventions” that year.&nbsp;&nbsp; <img width="400" height="266" width_o="400" height_o="266" data-src="https://freight.cargo.site/t/original/i/8d992c22e490af95d2e8627a42b6cee6ac004c91a2d164fa410ebf994201663d/nanette_lepore-boutique.jpg" data-mid="6358172" border="0" src="https://freight.cargo.site/w/400/i/8d992c22e490af95d2e8627a42b6cee6ac004c91a2d164fa410ebf994201663d/nanette_lepore-boutique.jpg" /> <img width="750" height="597" width_o="750" height_o="597" data-src="https://freight.cargo.site/t/original/i/b55b693f9d5ae6700ae06f5463650276d30059b64bbe6b644d1acffd6c897388/mysketch_nanette.jpg" data-mid="6350335" border="0" src="https://freight.cargo.site/w/750/i/b55b693f9d5ae6700ae06f5463650276d30059b64bbe6b644d1acffd6c897388/mysketch_nanette.jpg" /> <img width="982" height="1127" width_o="982" height_o="1127" data-src="https://freight.cargo.site/t/original/i/708b38738c569a20ff18e2e565945515db94b588e08addd1a13678483463e9f6/see-mingmock-up.png" data-mid="6358191" border="0" src="https://freight.cargo.site/w/982/i/708b38738c569a20ff18e2e565945515db94b588e08addd1a13678483463e9f6/see-mingmock-up.png" /> <img width="614" height="406" width_o="614" height_o="406" data-src="https://freight.cargo.site/t/original/i/657987ef589b1ed5dac6ec5c5727d9cfe4e6f93550574b0272d6ffcf53fbd9cc/bloomies_web_small.jpg" data-mid="6349486" border="0" src="https://freight.cargo.site/w/614/i/657987ef589b1ed5dac6ec5c5727d9cfe4e6f93550574b0272d6ffcf53fbd9cc/bloomies_web_small.jpg" /> Nanette’s boutique, initial drawing, initial rendering (by See-Ming Lee) and prototype of UI for remote participant&nbsp; Launch at Bloomingdales flagship store in Manhattan.&nbsp; <img width="800" height="600" width_o="800" height_o="600" data-src="https://freight.cargo.site/t/original/i/ad0c74e3c20ce4a1dc2fad2ff9366bd044d1e318342bb3632b48cdacb4b64d38/IMG_1704.jpg" data-mid="6349495" border="0" data-scale="62" src="https://freight.cargo.site/w/800/i/ad0c74e3c20ce4a1dc2fad2ff9366bd044d1e318342bb3632b48cdacb4b64d38/IMG_1704.jpg" /><img width="1875" height="2732" width_o="1875" height_o="2732" data-src="https://freight.cargo.site/t/original/i/4a004cf5e76b5c7c873b602c239708d88509a9f15e4102e84498037b324e0d1d/VGE.LEPORE.206.jpg" data-mid="6350516" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/4a004cf5e76b5c7c873b602c239708d88509a9f15e4102e84498037b324e0d1d/VGE.LEPORE.206.jpg" /> <img width="2004" height="2264" width_o="2004" height_o="2264" data-src="https://freight.cargo.site/t/original/i/6c8695f326f222498db3718c62464dc32515428a49d35e626703d48b67039606/20070315_10D_41489.jpg" data-mid="6349497" border="0" src="https://freight.cargo.site/w/1000/i/6c8695f326f222498db3718c62464dc32515428a49d35e626703d48b67039606/20070315_10D_41489.jpg" /> Related Implementations This concept led to the StyleMe mirrors developed by Cisco.&nbsp; <img width="1023" height="680" width_o="1023" height_o="680" data-src="https://freight.cargo.site/t/original/i/2bab988fb96296ddec0a577a4671a619accc8419bc799557fb44eadb24165224/StyleMe-John-Lewis-19-April.jpg" data-mid="6454721" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/2bab988fb96296ddec0a577a4671a619accc8419bc799557fb44eadb24165224/StyleMe-John-Lewis-19-April.jpg" /> John Lewis, UK based high-end department store, executed a pilot to encourage cross-channel shopping by creating bridge between on-line and in-store.&nbsp; <img width="3136" height="1825" width_o="3136" height_o="1825" data-src="https://freight.cargo.site/t/original/i/367c88208d35ef5fa1520972c56b9836ab80681f02fef5330edbd8501d60ed37/IMG_1373_jamsession.JPG" data-mid="6454707" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/367c88208d35ef5fa1520972c56b9836ab80681f02fef5330edbd8501d60ed37/IMG_1373_jamsession.JPG" /> StyleMe deployed at NBA All Star weekend. StyleMe rendered images of fans wearing official All-Star apparel and shared them on social media. A 20-percent merchandise discount was automatically sent to fans phones, driving higher merchandise sales. Related Information Time Magazine’s Best Inventions 2007 Blog post: Cisco helps make Brand Loyalty a Slam Dunk for the NBA https://rachaelmcbrearty.cargo.site/Info Tue, 31 Oct 2017 00:31:14 +0000 Rachael McBrearty https://rachaelmcbrearty.cargo.site/Info Rachael McBrearty is a design-minded transformation leader with a soft spot for bold ideas, smart systems, and beautifully solved problems. With roots in graphic design, creative direction, and information architecture, Rachael learned early how to shape ideas visually and make complexity easier to navigate. That foundation grew into broader work in customer experience, innovation, consulting, and executive transformation, where she has helped organizations rethink how they engage customers, design emerging technology, and bring new experiences to life. Her work sits at the crossroads of customer experience, business strategy, technology, and design. She has helped organizations imagine new services, rethink key moments in the customer journey, and build experiences that connect brand promise with operational reality. She’s also one of those rare people who genuinely enjoys digging through customer data, finding patterns, and translating insight into better experiences. Rachael has led global teams, built new methods and practices, contributed to patentable innovations, and developed transformation approaches that helped companies navigate everything from digital reinvention to AI adoption. She’s known for turning fuzzy ambition into something people can see, discuss, align around, and build. In other words: she likes making the abstract useful. A New Yorker by origin and a Silicon Valley transplant, she moved west after her work caught the attention of Cisco’s customer innovation team. She has been chasing the edge of what’s possible ever since. Off the clock, Rachael is usually immersed in her garden or a DIY project that usually involves spray paint. Her work has been recognized in a few different ways over the years: patents, published thought leadership, industry recognition, and one memorable stop on Time Magazine’s Best Invention List. &nbsp; Text by Rachael McBrearty&nbsp;